OUR IP

All-Purpose Bunny (Hanyo Usagi)

All-Purpose Bunny, also known as Hanyo Usagi, is Mori Chack's long-eared rabbit character. Its simple, cute appearance belongs to the same offbeat character world as Gloomy Bear.

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All-Purpose Bunny (Hanyo Usagi)
ABOUT THE IP

Not your everyday bunny.

All-Purpose Bunny is a character by Mori Chack, the creator of Gloomy Bear. Its extra-long ears make for an immediately distinctive silhouette.

Behind the cute appearance is a stranger origin: Octas describes the character as a genetically modified rabbit and a commentary on animal testing. It is another unexpected take on kawaii from the Gloomy universe.

LICENSING

Long ears. Distinctive ideas.

Have an All-Purpose Bunny idea for apparel, accessories, plush or a brand collaboration? Keep the character's unusual proportions and offbeat personality at the center of the concept.

Contact Octas with your category, target market and timing to discuss the licensing route and confirm available rights.

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