OUR IP

Sugar Cubs

Sugar Cubs are lovey-dovey bears born from sweet affection. Their world is built around romance, companionship and helping people through the less straightforward parts of being in love.

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Sugar Cubs
ABOUT THE IP

Bears born from a little affection.

Sugar Cubs are affectionate bears whose character story begins with the sweetness of love. They offer advice to people with one-sided feelings and couples who are not quite getting along.

There is a little magic in their world, too: according to the story, only people who are in love can see them.

LICENSING

Make the gesture feel personal.

Considering a Sugar Cubs gift, paired product or romance-themed campaign? Bring Octas an idea that captures affection and companionship without losing the characters' playful side.

Include your category, target market and timing so the team can discuss licensing availability and the approval process.

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