OUR IP

Usagyuuun

Part rabbit, part mochi, Usagyuuun expresses big feelings through an elastic body and energetic movement. Curious and always looking for something interesting, this is a character that rarely stays still.

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Usagyuuun
ABOUT THE IP

A mochi rabbit that cannot sit still.

Usagyuuun is a mix of rabbit and mochi, the Japanese rice cake. Its stretchy body moves vigorously to express whatever it is feeling.

Always curious and looking for something interesting, Usagyuuun can turn up anywhere. Surreal cuteness and intense movement make even a small reaction feel larger than life.

LICENSING

Give the idea some bounce.

Have an Usagyuuun product or campaign concept? Keep its elastic movement, exaggerated reactions and curious personality at the heart of the idea.

Contact Octas with your category, territory and proposed timing to discuss the fit and confirm the relevant rights and approvals.

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